Web Design Trends For The Fashion Industry

DRAWING ATTENTION WITH IMAGES

Most fashion websites rely on the power of visuals to draw attention, and let the product speak for itself. Using photographs is imperative, large images and videos are very popular. In most cases, the homepage consists of a large background photo and a navigation menu. The rest of the content is pushed to the background so it doesn’t compete with the product that’s displayed.

Black and white is a common colour scheme on fashion websites, especially those that are supposed to convey an image of elegance and class, meanwhile young and playful brands use a lot of colour.
The main objective of a fashion website is to keep viewers on the site long enough for them to see the latest product collection. Some fashion websites have interactive elements and try to transform visits into a sensory experience for the viewer.

BREATHTAKING COLOR SCHEMES

As we know, colors are crucial in fashion design. The same can be said about fashion industry website design.

Whether it’s a whole range of colors or just a couple of shades of green and blue, the schemes seem to be prepared with great care, just to keep users watching… and that is the ultimate goal of these websites.

FLUID LAYOUT

The whole experience of browsing through fashion websites can be brought down to these words: a constant flow. These websites are supposed to be a never-ending scroll, keeping the user engaged in a story or a journey through the world of the newest collections.

Again, the ultimate goal of fashion websites is to keep you engaged and interested. So you scroll and you look and browse and choose, and even though you might not buy anything, the whole experience will surely make you remember the brand. It doesn’t have to be very intuitive – at times users might find themselves lost in a place where no logical navigation could have lead them – but that’s the way it’s supposed to be! The impression is everything, not the functionality of the website.

VIDEOS AND PRODUCTS

Fashion brands often want to present products in a way no one else would – they need to stand out. Either it’s a peculiar fashion show, a stunning session with wild animals or, in this case, a video full of products that clients can admire during what they were made for – walking.

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Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

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Update Yourself With the Changing Fashion Trends

Fascination for trendy clothes is a very common among people across the world. There are lots of people who even book clothes by paying advances even before the collections they are looking for hit the market, such is the craze among them. Trendy dresses make temporary crazes. They do not last long but during the short span of time when they dominate the market, they drive both buyers and sellers crazy.

Buyers reach the peak of desperation to get the items they are paying for and the sellers struggle to meet the satisfaction of their customers who come to the counters in large numbers. When a cloth set a trend, the garment stores that have it in their collection sink in revenue but unfortunately, in the world of fashion the trend faces its end very fast. In fact sometimes, some trendy dresses lose popularity so fast that sellers do not even get the scope to unload new stock. It happens as fashion trend changes very frequently. Fashion-crazy people are always in search of more attractive, more beautiful and colorful designs and one cannot say when and how a piece of cloth will turn into a trend setter. In majority of cases, clothes worn by artists in movies and television, attracts our eyeball. And considering the number of movies that are released every week and shows that are aired on television one can make an idea how fast a fashion trend may change. People often discover that when they have to manage to buy trendy clothing the world around them have started running for something new.

Trendy apparel will help you attract all the spotlights but if your cloth is no more ‘trendy’ you will be considered as a ‘backdated’ person.

Wearing trendy clothing is far easier than keeping pace with the frequency of change in trends. To make sure that every time you wear or buy a cloth it matches the latest fashion trend, you need to be aware of the current trends. No need to worry because internet is there to guide you. There are lots of fashion websites from where you can acquire knowledge about the current fashion trends as well as about designs and brands that are going to dominate the garment markets in the coming weeks.

Not only that. A fashion website informs you about upcoming seasonal collections such as summer collection, winter collection and fall collection by reputed brands as well as stores and malls from where you can buy them. They even publish images of new trendy apparel so that people get ready with money well in advance. If you are really eager to prove yourself a ‘trendy’ man or woman you need to update yourself everyday through these websites.

Some people live with the wish to buy trendy clothes but cannot fulfill it due to financial constraints. There are lots of garment stores that offer heavy discount on trendy clothing to make them affordable for all. To get such valuable information you can’t have any better choice than the fashion websites. With their efficient workforce and excellent information network, these fashion websites are the best guides for people who are crazy about trendy clothes.

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How To Write Fashion Articles Without Losing Your Mind

It seems that deep within every woman, there is an ability to be a fashion writer. We all have opinions. We all love clothes. Even if we don’t spend our hard earned paychecks on clothes, we still enjoy them. We enjoy them on others, and we enjoy them on ourselves. We like critiquing them, and generally discussing them. So, it should be easy for us to write in the fashion niche, either for ourselves, or as freelance writers. Once we get going, though, the ideas start to dry up. Here is a tip to keep those fashion articles flowing.

Polyvore is the secret weapon of any successful fashion writer. Polyvore is a fashion website. At Polyvore, you can create your own ensembles, as many as you want. You search for clothes and create outfits. It is fun. So, you start an article around the keyword black coat. Go to Polyvore and check out some of the black coats there. Tell me you’re not inspired now. There are several article ideas going through your head now.

How about, “What Is Hot This Season In Black Coats?” You see certain features that make a coat more comfortable, or more versatile. You think, “How To Shop For Black Coats.” Then you see a cute suit coat. That wasn’t what you had in mind for black coats, but you think it would look amazing with a simple green frock. You start thinking of “The Best Dresses To Pair With Black Coats.”

Take any of those ideas, or any others that come to you and run with them. Pull out some of the black coats listed on Polyvore and write a review of them. Write a brief synopsis of three that you love. Or, create whole outfits and use them as inspiration for how to pair x skirts with y tops.

Polyvore is a totally unnecessary step. We women should be able to write articles about fashion off the top of our head, but after so many articles, your mind turns to mush. How can you write another word about something so mundane as the cardigan sweater? But, with polyvore, you just keep going, and you enjoy it. If you don’t enjoy what you’re doing, you’ll quit much sooner than you would like to. Polyvore has been my salvation on many, many occasions. It continues to be a huge inspiration for me, and I use it nearly daily to get my mind churning out more fashion articles.

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Incredible Fashion is All About What Suits You the Finest

We generally adore people who know their body well and wear clothes accordingly. These are the people with great fashion sense. Some clothes suit a particular set of people, while they might not look good on others. So fashion is a very individual statement as it is nothing but just a reflection of your personality and thought.

To have a good judgment of fashion, one should go for a variety of getups and ask for feedbacks from the people around. This may bring you faith in yourself and the clothes you are wearing. Many people who are confident of themselves and their choice of fashion and do not want others to decide for their fashion statement, can go for what they like. The only important thing for ones fashion viewpoint is the way a person carries ones self. The wackiest of clothes as per one person can become the perfect fashion stroke for others.

The approach of goth and emo.

These days, certain section of the society, especially the teenagers and the kids are drifted towards this new approach called Goth or Emo. Emo means emotional, which represents teen agony, weirdness, peculiarity, fetish and eccentricity. This style puts forward, enormous sum of black garments, ragged fishnet stockings, black hair and makeup. This style is no more just feminine but attracts a lot of men these days. These men are very fashion conscious and are ready to put on makeup and loud accessories. This style of fashion can only be a magnet for the people who are into Emo music and dramatics and understand its pain and feel.

About the preppy.

There is another style of fashion which is known as preppy. This is a young, adorable look, most popular among the school and college going kids. This fashion style depicts ones concern and apprehension for ones clothes. These clothes are very efficient, well ironed and clean. People who are sensitive and refined prefer this kind of fashion.

Emo and preppy are the two extremes of fashion. One being very loud and vindictive and the other one is simple and polite. One can stay in between and enjoy the familiarity of both the worlds. One can also go in for a complete mad experience by experimenting with fashion which is entirely ones own. This style is called the go wild fashion. A lot of new styles can be created by doing mix and match, combining different fashion styles and putting them collectively in an amusing fashion. Make your imagination as your fashion statement. If you do not understand this, try surfing the internet for online fashion.

These days internet provides you with plenty of online fashion websites which give you the prototype of most up-to-date fashion trends and moods. These online websites can give u clues of different tricks, guidelines and ideas of combining styles to create your own identity of fashion. This kind of an approach can lead you to the creation of wonderful fashion, fascinating many people and inviting a lot of praise and compliments.

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Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

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How to Become a Successful Fashion Designer

If you are like me you live and breathe fashion. You are constantly inspired with so many new designs racing through your mind, so many you can’t seem to get them all down quick enough at the pace they arrive. You constantly dream of the day your fashions will be on the fashion runway with the lights beaming brightly overhead, the cameras flashing everywhere and the audience being completely mesmerized by your incredible designs. You can’t stop thinking of the day you will open a magazine or watch the Oscars and see a famous celebrity in one of your breathtaking designs. Your book shelf is stocked with fashion books and magazines, and you absolutely can’t resist visiting textile stores to view all the latest fabrics, decorative beads, rhinestones and trims.

It’s this ever present dream of being a successful fashion designer that has you work day and night on your designs in most cases for many years without pay and working a job to pay the pills which is brutal torture, when all you can think about is living and working in fashion.

Famous fashion designers come from all walks of life there is no one system to follow that will have you become the next famous fashion designer. Some have graduated from elite fashion schools and some have never attended fashion school. Some have undertaken a fashion internship with a fashion house and others have made their own designs in their basement. The only elements all these fashion designers have in common is they had an intense passion for fashion, were able to design fashions highly sought after and connected with someone who gave them the opportunity to break into the fashion industry. It is essential in becoming a successful fashion designer you get you and your designs out there as much as possible, as how will anyone know about your fashions if they can’t see them?

In getting your fashions out there here are a few things you can do:

1. We are not usually good at everything some of us are great at designing clothes but lack the sewing and pattern making skills. It is here you can partner with someone who shares your passion for fashion and has the skills you lack. It is in the bringing together of different skills you can create a real product that can be showcased.
2. In having a fashion line of 14 outfits you can apply to your local fashion week. In the USA: New York, Los Angeles and San Francisco all have fashion weeks. These fashion weeks attract many editors, journalists and local socialites who will see your fashions and potentially give you the exposure you need to get known.
3. Many city night clubs hold fashion shows, find out what night clubs hold fashion shows and contact them as to how you can be apart of an up and coming show.

4. Locate fashion boutiques that cater to the fashions you design, first make a trip to the stores to look around, if you can see your clothes fitting in well with the store, find out who the owner is and ask if they would be willing to have some of your fashions offered for sale in their store. You will be amazed at how many store owners are willing to work with you. I walked around San Francisco in the Nob Hill district and had my fashions placed after visiting and discussing my product with four boutiques. In having your fashions displayed you will receive valuable insights as to whether or not your designs are in demand and if you need to change your designs to increase sales. It will also give you free exposure to the public. When your fashions do sell you can present this to investors who are more than willing to invest in your line, when you prove the existence of a strong demand for your fashions.

If you are struggling to create your fashions due to the lack of capital, connections or all the skills required, you can visit: [http://www.cluehut.com] where it’s free to create a profile stating what you need and who you are hoping to connect with in achieving your fashion dream. You can also browse and connect with others who like you have created a profile offering opportunities where together you can become a great success in the fashion business.

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The Five Best Places to Look to Keep Up With Trending Fashion

1. Celebrate fashion weeks

Besides the four fashion capitals of the world namely; Paris, Milan, London, and New York, I’m sure there is a local version of fashion week in your place where you can get a huge amount of fashion style inspirations. Quickly check online for the scheduled date of this tremendously exciting affair for fashion aficionados and take a pick among which style inspirations you would get from the various collections of different fashion designers flaunting their work on the runway.

2. Be a mall rat

If fashion weeks seem to be far-fetched, you can always go to your dependable local mall. Malls usually have shops that sell the trends. Which top sells the hottest or which clothing brands are worn by celebrities and models alike. Clothing brands usually get famous celebrities to be fashion style inspirations and you’ll surely find out how you can keep up with the latest fashion trends & tips.

3. Love media!

Print, television, and film are powerful sources of great style inspirations you can check. Posh magazines are still on the list of references where you can see what’s hot and what’s not. Magazines are also beneficial because you can just cut-out your favourite outfit, post it on your wall and explore your closet to have the same look! Allure, Cosmopolitan, Elle and Vogue are just some of the many fashion magazines you can rely on. Fashion style inspirations are also found on TV and film where you can just see what style celebrities are wearing.

4. Embrace the online fashion frenzy

You will definitely agree when I say that technology has made everything conveniently operated by the touch of a finger. All you have to do is research, browse, and pin pictures of your fashion style inspirations so you can have them on-standby when you need a glance of the latest fashion trends & tips. You can also subscribe to fashion websites to get a daily dose of fashion freshness or follow fashion designers and posh clothing brands on social media.

5. Go out and scout

Call up your friends and hit the bar, a concert, or a party and play observe. The best fashion style inspirations are sometimes the random people you see around. Chances are if it’s trendy enough, then 90% of the people are wearing it. Spot the fashionistas with your friends and don’t forget to take down notes on the latest fashion trends & tips.

Fashion is always fun but ever-changing so if you are one of those who adore being hip all the time, it’s vital that you know the different fashion style inspirations and latest fashion trends & tips to always be in the loop. Don’t forget to throw in some of your personal style and be the next fashion statement!

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Escalating Fashion and Retail Scene Opens Doors for Job Creation

South Africa is receiving Global recognition from a fashion design perspective, with a fresh new take on garments and the words “Afro-chic fashion” flying around, designers are achieving global recognition within the Fashion industry and in doing so are finding themselves in a position to outsource work to textile workers within South Africa. Where there is a boost in trade, there will be a boost in jobs bringing together designers, retailers and manufacturers in South Africa while boosting the availability of positions within this exciting industry.

Fashion Jobs on SA Job Portals:

A search across major South African Job Portals brought up 1,068 jobs for the keyword “Fashion”. While this seems to be a growing industry, the number of jobs in comparison to other sectors is still low.

CEO of one of South Africa’s leading Jobs portals mentions that while the fashion industry is still amongst one of our smallest job categories, we are noticing a considerable increase in the number of jobs being posted for candidates. Our database currently has just shy of 3,000 active job seekers registered specifically within the Fashion industry and who are currently looking for jobs in this industry specifically. That is double the amount of candidates than there are jobs available at present.

The average salaries for the jobs available for junior positions in Fashion range from Entry/Junior level R45 000 – R11 000, for Mid the range is R12 000 – R25 000and Senior R26 000 – R45 000 and Executive Level R46 000 +. These figures indicate that the Fashion industry is in line with most salary offerings.

A Leading Fashion Recruitment specialist says that the fashion industry has seen phenomenal growth in certain sectors mainly retail as many new international brands are being launched into South Africa; this has provided an increase in job opportunities within the retail sector. We have noticed in 2012 that there has been significant increase in people looking for new careers we believe this is due to the many companies in the industry halting salary increases during the recession as the industry is now starting to recover candidates are now looking for better prospects in terms of career advancement as well better financial remuneration”.

Head of Recruitment for leading brands says that candidates always have to have a minimum requirement: Diploma or Degree in the fashion Industry. Two of the best T degree’s obtained to enter into the market are from Pretoria University called a BSC Clothing or a BA Degree from LISOF”.

Leading South African Job portal went a little deeper into identifying how candidates are searching on the web, using the search terms “Jobs in Retail” and “Jobs in Fashion”

“Jobs in Fashion”

South Africa is ranks 2nd most popular after Pakistan for this search term, followed by India and then the UK.
Receives an average of 3,600 searches for this term per month (less than 1% of global searches for the same term)
Jobs.co.za is ranked amongst the top 3, Google recommends placement targeting for advertisers for most relevant reach in South Africa, together with mobile apps such as Style Studio and other niche sites like Fashion.net.
The search term started to feature in September 2007 on Google Searches in South Africa, peaking in January 2009 & 2010.
The most searches are done from Pretoria, then Cape Town and then Johannesburg, while other cities did not feature due to insignificant search volume from those regions.

“Jobs in Retail”

The search term “Jobs in Retail” is more popular in South African than “Jobs in Fashion”
South Africa is ranks 4th most popular after Pakistan for this search term after the UK, India and Ireland.
Receives an average of 5,400 searches for this term per month (1,20% of global searches for the same term)
Started to feature in July 2007 on Google Searches in South Africa, peaking in August 2009 & 2010, and again in January 2012.
The most searches are done from Durban, followed by Cape Town, then Pretoria and Johannesburg. Other cities do not feature due to insignificant search volume from those regions.

Tips for Recruiters creating job content for the Fashion & Retail industries

For Recruiters creating and advertising job content for the Fashion and Retail industries online, the relevant keywords (based on search volume) that they should place in their advertising copy this includes titles, headings and meta data to trigger searches- to attract relevant job seekers, or when searching CV databases to find relevant candidates include: Jobs in Retail, Jobs in Fashion, jobs fashion, fashion careers.

Tips for Job Seekers

Include all relevant keywords (job in retail, job in fashion, fashion career)
When searching for jobs on the major job sites, remember to use all phrases like jobs in fashion, jobs fashion, fashion careers
Ensure that you have optimised your profile and CV for search terms that fall within the Fashion or Retail industries

Currently the textile and clothing industry employs 200 000 people, with annual sales of R20bn. Accounting for 15% of the nation’s formal employment, it is identified by the government as a key sector for economic growth. With the cultural diversity the South African nation possesses, there is no reason why the Fashion and Retail industries cannot play a bigger role in contributing towards sustainable economic growth for South Africa.

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Lifestyle And Fashion During The Sydney Fashion Week

Sydney Fashion Lifestyle is being pushed by the Sydney Fashion Week designers through their endless creative designs and remarkable fashion tips that almost all Australians love to idolize. Little black dresses have become one of their feature designs. These designs are something, maybe because it shows elegant and classiness, that people still dwell in it. Old style and old creations cannot, also, be disregarded. Those ancient styles have become the inspiration of the fashion trends these days.

The Sydney Fashion Week seems to focus in architecturally and geometrically contoured designs. The clothes, dresses, and other fashion related accessories like stilettos etcetera were shown dramatically and way stylish compared to any other Fashion Week. Sydney Fashion Week has also caught everyone’s attention due to the spunk that they have put in the styles of their fashion. In addition, the hairstyles that they have used in their fashion were inspired by the punk and tall rock and roll hairs of the ’80s.

Now with all the glamour and style, the big intriguing question is, does the creativity and the originality of fashion moving forward or backward? I do believe that a fashion week should be the time to celebrate an all new brilliant creation and showcase new ideas that can be used as one of the fashion tips in the next few years. However, as what I have observed, what happens is that they are proclaiming something that is already there. With the world putting their eyes on Lady Gaga and her experimental metallic wardrobe, fashion designers began making clothes and accessories that are accentuated with such design and presented it as one of the latest trends of the year. If this event keeps on happening, there is a greater chance that fashion will start to find its integrity falling behind. I say keep the fashion creations original and creative!

The reinvention of the classic little black dresses is fantastic. Classic designs have actually established it but this kind of situation just implies that the creativity of designers is losing its touch and it is a little bit saddening that although we have to thank the past fashion designs for today’s clothes, designers should still explore on new creations and the fashion lifestyle should try its best to make everyone see that they have the power to change this cycle from happening.

I am pretty sure everyone is still looking for and waiting for someone who would design something extraordinary and will not conform to the traditional designs and would become a front – liner in setting a new fad for fashion. Don’t get me wrong – I love fashion. But it seems to me that fashion nowadays lack some sort of excitement with their designs.

So what I am looking forward to the next Sydney Fashion Week is that designers would actually make something that will not only make a statement in the fashion industry but also something that will set a new fashion lifestyle for everybody. It should be something that could make people express themselves because the clothes we are wearing defines who we are.

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